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Diversifying what you do and finding your smallest viable audience are overwhelming tasks, especially in a world full of opinionated individuals and audiences unsure of whom to trust. If what you do matters, your work will resonate. If what you do matters to you, you will persevere, showing up in service of your audience. Make sure you don't interfere, but ease the way where others are going. Stay inspired. Keep inspiring.  Photo by Rod Long on Unsplash  Photo by Ben White on Unsplash Marketers love identifying themselves to other marketers. This establishes a sense of being in the know and would invite the switch to marketing talk.
Marketing talk often sounds like a mix of a well-thought-out marketing campaign with good puns, sprinkled with lots of pain points everyone has agrees to. There are solutions, sure, but you are better accepted if you share the same pain. Stay inspired. Keep inspiring.  Photo by SAJAD FI on Unsplash A random man stopped me at the park to inform me about a great solution for gum problems. "Green tea!" he exclaimed, proudly mentioning that he had been doing it for years. He also asked if I was married and had kids before hastily rushing off, mentioning that he was late for work, not that I had asked or cared.
This entire exchange was both hilarious and creepy, yet strangely familiar. It felt like encountering a poorly executed marketing campaign that gathers a few demographics and proceeds to talk at you, assuming they know you, while aggressively presenting solutions to problems you don't actually have. If you're in a marketing role (and in a sense, we all are now), ensure that your message doesn't resemble that of a random stranger in the park. Your audience will notice your brand more when it truly reflects a positive presence in their lives. Stay inspired. Keep inspiring.  Photo by Jon Tyson on Unsplash It seems like everyone these days is in marketing, even those who do not hold an official title. Especially those who do not.
The good thing is that whether you agree or disagree, you are right. Stay inspired. Keep inspiring. |
MusingsWelcome to my daily writing space. I don't review courses and books here, but aim to give you short brain candy. By Month
June 2024
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